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AI Ad Sprint / Creative planner

Free tool · Creative planner

How many ad creatives do you need each month?

Put in your ad sets, how many creatives you run in each, and how often you swap them out. The planner shows how many new ads you need a month and what that costs at your own rate. Free, no sign-up, and the math is shown.

Your numbers

The numbers in the boxes are examples, not averages or benchmarks. Replace each one with yours.

Example, replace with yours. How many ad sets you run at the same time.
Example, replace with yours. How many different ads you keep live in each ad set.
Example, replace with yours. How often you replace them with new ones.
Example, replace with yours. What one finished ad costs you today: freelancer, studio, in-house time, or your own.

Your numbers stay in your browser. The planner doesn't save or send them.

Your plan

Creatives live at once
12
Refreshes per month
1.08
New creatives you need per month
13
Cost per month at your rate
$1,300
Creatives per year
156
Cost per year at your rate
$15,600

Next to the AI Ad Sprint

Your cost per creative
$100
AI Ad Sprint cost per ad ($297 ÷ 12)
$24.75
Sprints that cover a month of your creatives
2 sprints (24 ads)
Those sprints cost
$594

For reference: an AI Ad Sprint is 12 finished ads (6 video, 6 image) for $297, delivered within 72 hours. The monthly plan is 20 new ads for $997/mo. This compares price per ad only, so check what each option includes before you switch.

See the AI Ad Sprint

How the math works

The planner runs these steps, in this order, on the numbers you type.

  1. Creatives live at once. Ad sets × creatives per ad set.
  2. Refreshes per month. 52 ÷ 12 ÷ your refresh weeks (52 weeks spread over 12 months).
  3. New creatives per month. Creatives live at once × refreshes per month, rounded up to a whole creative.
  4. Cost per month. New creatives per month × your cost per creative. Per year is both numbers × 12.
  5. AI Ad Sprint next to it. New creatives per month ÷ 12 ads per sprint, rounded up, × $297. One sprint works out to $24.75 an ad ($297 ÷ 12).

Worked example (the example numbers): 3 ad sets × 4 creatives = 12 live. Refreshing every 4 weeks is about 1.08 refreshes a month. 12 × 1.08 = 13 new creatives a month (rounded up). At $100 each, that's $1,300 a month, or 156 creatives and $15,600 a year. 13 ÷ 12 rounded up is 2 sprints, which is $594.

Quick answers

Answers updated November 1, 2026.

How many creatives per ad set should I run?

There's no single right number. Run as many genuinely different ideas as that ad set's budget can give a fair read, which for a small budget often means a few strong concepts, not dozens of near-copies. Check your ad platform's current guidance, then plug your number into the planner.

How often should I refresh my ad creatives?

Refresh when an ad's results start slipping as the same people keep seeing it, not on a fixed calendar alone. The planner's "refresh every" field lets you plan around your own pace.

What is creative fatigue?

Creative fatigue is when your audience has seen an ad so many times that it stops getting the response it used to. Fresh hooks and new angles are the usual fix.

How much do ad creatives cost?

It depends on who makes them and how, so the planner uses your own cost per creative instead of an average. For reference, our AI Ad Sprint is 12 finished ads for $297.

How many new ads do I need per month?

Multiply your ad sets by the creatives in each, then by how many times a month you refresh them. The planner does that math and shows each step.

Is the creative planner free?

Yes. It's free, with no sign-up, and the formula is shown on the page so you can check it.

Need the ads, not just the number?

Send your product page. Get 6 video and 6 image ads within 72 hours. AI presenters are labeled as AI.

See the AI Ad Sprint: $297